The iconic Nokia phones can create a worldwide comeback within the half of 2017 with HMD global launching Android-based devices within the fiercely competitive smartphone market presently dominated by Samsung and Apple.
Earlier this year, HMD had entered into an exclusive 10-year brand contract with the Finnish medium large for mobile phones and tablets globally.
“HMD will bring a new generation of mobile phones to customers, with the first smartphone product set to be launched in the half of 2017, aboard the existing Nokia branded feature phone business,” it aforesaid during a statement.
The partnership will specialize in markets across the americas, Europe, Asia, the Middle-East, Africa, India and China from day one.
According to analysis firm IDC, world smartphone shipments are expected to achieve 1.45 billion units this year with a year-on rate of growth of 0.6 per cent, driven by robust adoption of 4G devices in markets like india.
In 2014, US-based Microsoft had noninheritable Nokia’s telephone set business for $7.2 billion. It later sold-out the branding rights to HMD world and contract manufacturer Foxconn for $350 million.
Nokia’s non-compete clause with Microsoft (after the latter took over the company) expires in 2017. the corporate can ditch Microsoft’s Windows OS in favour of Google’s android OS that has the lion’s share among smartphones.
Foxconn will manufacture the Nokia branded mobile phones and tablets.
“HMD is developing an exciting new consumer-centric product vary which can focus on innovation, quality and knowledge, aboard the iconic Nokia mobile phone attributes of design, robustness, and reliability,” HMD said.
The HMD world team is headed by ceo Arto Nummela and President Florian seiche.
“Nokia has been one amongst the foremost iconic and recognisable phone brands globally for many years. the joy of re-introducing this much-loved, well-known and trustworthy brand to smartphone customers could be a responsibility and an ambition that everybody at HMD shares,” Nummela said.
Brad Rodrigues, Interim President of Nokia Technologies, aforesaid the corporate has been flooded by the keenness shown round the world for the come back of the Nokia brand to smartphones.
Under the agreement, Nokia can receive royalty payments from HMD available of every Nokia branded mobile phone and tablet, covering each complete and intellectual property rights. Nokia isn’t an investor or shareholder in HMD.